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Latest Releases

HERE COMES THE SUN

Swoon

25 Mar 2019


















August 2018























Furniture brand Swoon sees surge in yellow furniture sales

























































Say hello to yellow as the trend for sunshine shades heats up this summer. Recent high profile fashion outings has fuelled the craze for canary colours as Amal Clooney, Kate Middleton and Meghan Markle all sported radiant ensembles in recent months.

Not confined to fashion, the yellow movement has now hit interiors - furniture company Swoon has seensearches for yellow furniture double in recent months. Sales of yellow velvets have soared through June and July whilst orders of the standout Munich Sofa in Honey are up 50%. It's clear that home lovers are opting for statement sunshine shades with over 1/3 of custom made furniture orders feature Honey and Biscuit hues.

With the Pantone Color Institute coining 'gen-z yellow' the new 'millennial pink', the cheery, bold and carefree colour looks set to stay. From minimal mustard pouffes to extravagant three-seater sofas, we’ve chosen our favourite occasional pieces to bring the summer sun indoors.
 










































































































Notes to Editors:

Established in 2012, Swoon is an online furniture retailer that champions originality, fine craftsmanship, and honest prices.  After spotting a gap in the market for beautifully crafted, but affordable, furniture, they set out on a mission to bring great design to every home. By investing their time and money into sourcing the best materials and craftsmen, rather than on lavish stores or warehouses, they've been able to make this mission possible.  From made-to-order sofas to stand-out storage and, most recently, a stunning lighting range, Swoon launches multiple pieces each week so there is always something new to see.  Backed by Octopus Investment and Index Ventures, Swoon is one of the 26 companies chosen by Tech City UK in February 2017 for its Future Fifty program, which supports 50 of the UK's rising tech stars.



















Party perfect pieces from Swoon

Swoon

25 Mar 2019


















September 2018















































Prepare for the party season with Swoon’s signature cocktail offering. From hand-finished cabinets to sleek industrial bar trollies and elegant art deco wine racks, there’s every reason to entertain at home this New Year.

Polished marble detailing and gilded brass accents suit opulent interiors, whilst angular steel frames and mango wood elements have industrial appeal. New additions for winter 2018 include the feminine Quilles Trolley in Brass & White Marble featuring gilded scalloped slots for framing beautiful bottles. For the cocktail aficionados with utilitarian taste, the Cara features bright mango wood panels, contrasting sunken black metal frame and copious amounts of storage.







































































Notes to Editors: 
Established in 2012, Swoon is an online furniture retailer that champions originality, fine craftsmanship, and honest prices.  After spotting a gap in the market for beautifully crafted, but affordable, furniture, they set out on a mission to bring great design to every home. By investing their time and money into sourcing the best materials and craftsmen, rather than on lavish stores or warehouses, they've been able to make this mission possible.  From made-to-order sofas to stand-out storage and, most recently, a stunning lighting range, Swoon launches multiple pieces each week so there is always something new to see.  Backed by Octopus Investment and Index Ventures, Swoon is one of the 26 companies chosen by Tech City UK in February 2017 for its Future Fifty program, which supports 50 of the UK's rising tech stars.
















Spiced Honey Hues

Swoon

25 Mar 2019


















October 2018




































Swoon sees spike in sandy shade offering

following announcement of Dulux Colour of The Year 2019



























The Dulux Colour of the Year 2019, Spiced Honey, is sweeping through interiors. Coined as ‘versatile, sophisticated and timeless’, demand for this rich caramel shade is on the rise. Not confined to paint, consumers are embracing honey hued homewares and sepia shade furnishings.

Since the announcement, online furniture brand Swoon has seen demand for spiced honey furniture soar. Searches for its Oyster shade fabrics have risen by 400% with cosy wool designs proving most popular. Sandy shade sales are up 66% with orders of its Clay cotton-linen collections up twofold. Demand for Biscuit coloured sofas has doubled as trend led, home obsessed shoppers opt for a paired back palette inspired by the next big colour for 2019.
 

Sam Baldry, Head of Design at Swoon says:
"There’s been a notable shift in customers opting for caramel shades throughout this year. We recently introduced Biscuit velvet in response to a heightened demand for rich neutral tones. Beige is far from boring - it’s a stylish, on-trend spectrum of colours that enriches a home. A spiced honey colour palette across furniture can serve as the perfect backdrop to statement cushions and throws or paired with wood accents and mellow pinks creates a soft, timeless setting."













































































































Notes to Editors: 
Swoon is a design-led furniture and homeware brand that champions fine craftsmanship and fair prices for the home obsessed. Led by an in-house design team, new pieces are unveiled daily so that there is always something new to see. In 2018, Swoon announced a new partnership with Debenhams to bring its signature pieces to permanent spaces in 11 stores around the UK. Backed by Octopus Investments and Index Ventures, Swoon was one of the 26 companies chosen by Tech City UK in February 2017 for its Future Fifty program, which supports 50 of the UK's rising tech stars.
















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